Prinkk creates on-brand marketing materials

Prinkk has revealed that its editing software is being used by local service co-ordinators, including the Stroke Association, to create their own marketing materials.

The Stroke Association provides around 300 local services under its Life After Stroke brand.

Before launching the Life After Stroke brand, local services co-ordinators would produce their own marketing materials.

Jo Fisher, senior marketing officer at the Stroke Association, said: 'Co-ordinators need leaflets and posters to promote their services.

'Generic materials are not specific enough, external designers are too expensive, and our central marketing team does not have the resources to design individual items for each service.

'Therefore local co-ordinators were creating their own leaflets and posters.

'This was time-consuming, the finished materials looked home-made, and they were completely off-brand,' she added.

Fisher added: 'We created some templates for uploading to our Prinkk design and print website.

'Now, local co-ordinators log-in, choose a template and then edit the content in the Prinkk editing interface.

'They can also select images from an asset library.

'We ensure their finished design looks professional and complies with our brand by restricting them to house fonts, house colours, and locking the position of certain fields.

'They can save their design for future editing, and/or print proof copies to show other staff.

'They can order printed copies through the software, or print in-house, or save their file as a jpg for e-mailing.

'As a double check, my team gets to see all designs before they go to print, and can request alterations to make sure all items are on-brand,' she added.

The Prinkk editing software is now also used by other departments at the Stroke Association for creating local newsletters and fundraising posters.

Templates for recruitment ads and web banners are expected to be added soon.

The benefits of using the Prinkk editing software include: all materials look professional and are on-brand; local staff can produce what they need, when they need it; staff who work from home can create and order materials without needing to install any software; savings of GBP30,000 a year against using external designers; and has freed up the marketing department to concentrate on core activities.

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