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The Fournaise Marketing Group
All articles from The Fournaise Marketing Group
Ad agencies must be more result-driven, study says
The Fournaise Marketing Group has completed its 2010 Global Marketing Pulse Report, which suggests that 69 per cent of marketers believe ad agencies are still not result-driven enough.
News from Marketingweek Marketplace, 14 April 2010
42% of banner ad impressions are not delivered
Fournaise has revealed that across all the online campaigns it audit-tracked, 42 per cent of the impressions bought for online banner/display ads were not delivered by online media owners.
News from Marketingweek Marketplace, 30 January 2009
Fournaise reveals wasted advertising spend
The Fournaise Marketing Group has revealed that 60 per cent of all advertising spend it tracked in 2008 failed to deliver the results expected by marketers and can therefore be considered wasted.
News from Marketingweek Marketplace, 22 January 2009
Olympic sponsorship could fail to deliver
The Fournaise Marketing Group believes that close to US$1 billion in marketing sponsorship spending could fail to deliver the effectiveness results expected by Olympics marketers and sponsors.
News from Marketingweek Marketplace, 4 June 2008
Marketers question online advertising
The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report shows that close to 70 per cent of marketers who advertise online are unsure if they get what they pay for.
News from Marketingweek Marketplace, 2 April 2008
Two-thirds of marketing spend wasted, says report
Some 65 per cent of all marketing spend in 2007 had no effect on consumers, according to The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report.
News from Marketingweek Marketplace, 23 January 2008
Featured articles
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Fredhopper enhances customer shopping experience
Debenhams has appointed Fredhopper to improve the shopping experience of its online customers and drive sales.
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EMS delivers HD TV roadshow for Sky employees
Event Marketing Solutions (EMS) has worked with Avvio to deliver an internal communications roadshow for Sky on its high-definition (HD) television offer.
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