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The Fournaise Marketing Group
Address:
Medius House LG 2 Sheraton Street
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http://www.fournaisegroup.com
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Listing of all 3 news releases from The Fournaise Marketing Group:
Olympic sponsorship could fail to deliver
Technical background article The Fournaise Marketing Group believes that close to US$1 billion in marketing sponsorship spending could fail to deliver the effectiveness results expected by Olympics marketers and sponsors.
News from The Fournaise Marketing Group ( 4 June 2008)
Marketers question online advertising
Technical background article The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report shows that close to 70 per cent of marketers who advertise online are unsure if they get what they pay for.
News from The Fournaise Marketing Group ( 2 April 2008)
Two-thirds of marketing spend wasted, says report
Technical background article Some 65 per cent of all marketing spend in 2007 had no effect on consumers, according to The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report.
News from The Fournaise Marketing Group (23 January 2008)
