Fotorama reveals cash-back promotion popularity
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Fotorama product story
Edited by the Marketingweek Marketplace editorial team
Aug 16, 2010
Research by Fotorama has revealed that cash-back promotions are fast becoming a preferred promotional mechanic for major brands and agencies.
Cash-back promotions increased their market share from 22 per cent to 25 per cent year-on-year, while coupons - historically the most popular - remained static at 40 per cent.
Fotorama regularly researches, analyses and predicts trends covering the most popular promotional mechanics in the industry.
Further decline was recorded for instant-win promotions, with a share decrease from 24 per cent from June 2009 to 20 per cent by June 2010.
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