Fotorama guarantee improves buyer confidence

Fotorama has launched the Recession Protection Guarantee, a fixed-fee product that it says is ideal for promoting sales of high-value products.

The Recession Protection Guarantee is designed to be offered by a retailer or brand as a value-added promotional extra within the existing retail price.

It allows consumers to buy high-priced products without worrying about being made redundant.

If the purchaser loses his or her job, the guarantee ensures that the consumer will be paid back the entire cost of the purchase regardless of whether the account was settled immediately or taken out on a finance agreement with the retailer.

Furthermore, consumers are able to keep the item they purchased and will not be liable for any costs.

The Recession Protection Guarantee has been created to allow retailers and brands to stimulate sales and improve cash flow.

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