Seminar explores website accessibility

Making your website truly accessible to disabled people makes great business sense, says expert Julie Howell of Fortune Cookie, who will be speaking at a seminar on the subject on 4 October.

Every digital marketer knows by now they have a legal duty to make sure that disabled people aren't left out of the digital revolution.

And every digital marketer has heard the hype about the "disabled pound", the estimated GBP80bn of annual disposable income in the hands of the UK's disabled population.

But how many know that when you combine the two, the returns can be staggering? Join us for this free seminar and find out about digital marketing's most lucrative secret - from the industry's foremost expert.

Julie Howell - formerly of RNIB, and with a decade's experience in advising Britain's biggest brands (BBC, Tesco.com, Legal and General), demonstrates how an accessible website can as much as double your conversions and deliver astounding ROI.

As part of a panel of experts and leading marketers, she'll introduce presentations and real-world examples from leading brands such as Legal and General, Aqualisa, Voyages Jules Verne, Diabetes UK and Kuoni.

Your ideal guide to the business case for accessibility, Howell is now with Fortune Cookie, the digital agency that has won more awards for accessibility than any other.

Seminar speakers: Julie Howell - Fortune Cookie (formerly RNIB); Jon Gooday - AbilityNet; Lucy Spence - First Choice; Dan Stassinos - Legal and General; Struan Robertson - Out-law.com; The event will take place at One Aldwych on the afternoon of Thursday 4 October 2007.

Places are limited.

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