Product category:
Web design and development
News Release from: Fortune Cookie
Edited by the Marketingservicestalk Editorial
Team on 12 July 2007
Kuoni cruises to Travolution Awards
success
A 70% increase in customer conversion rates has netted Voyages Jules Verne's website, created by Fortune Cookie, Travolution's 'Best Tour Operator Web Site' award.
Voyages Jules Verne - a Kuoni company - received the award for Best Tour Operator Website at the inaugural Travolution Awards in April The VJV site is designed by Kuoni's digital agency Fortune Cookie
This article was originally published on Marketingservicestalk on 10 Sep 2007 at 8.00am (UK)
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The Travolution Awards, judged by a committee of senior online travel luminaries, reward excellence in online travel.
The judges heaped praise on VJV: "This is a fantastic website; Voyages Jules Verne has managed to combine fun and inspiration in a way that really works online".
"Fortune Cookie's response to our challenging design brief has exceeded all expectations," said David Pattison, Head of Product and Marketing, VJV.
Fortune Cookie applied user-centred design techniques to the VJV site that resulted in a 70% sales increase virtually overnight.
Pattison added: "We are very proud to have won this prestigious award, especially as the standard of the competition was so high - Fortune Cookie's response to our challenging design brief has exceeded all expectations.
"Fortune Cookie delivered us a gorgeous-looking website that really captures our brand essence, helps us stand out from our competitors and delivers our customers a great online experience.
"Booking a holiday is one of the most important purchases our customers make each year; the ever-evolving world of web technology enables us to present our company in a manner that is stylish and that reflects our company ethos and image while putting the needs of our customers at the very heart of the design".
Fortune Cookie's Managing Director, Justin Cooke, said: "Fortune Cookie is delighted that Voyages Jules Verne has received this prestigious award - the VJV website captures the very essence of what travel is about: exploring a world of wonders.
"Fortune Cookie has made the VJV site easy to use; the new design has delivered terrific return-on-investment, converting site visitors into loyal customers".
Fortune Cookie and Kuoni received three further shortlist nominations in the 2007 Travolution Awards: Best Agency for Kuoni.co.uk; Best Tour Operator Website for Kuoni.co.uk; Best Use of Technology for Kuoni.co.uk.
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