Fluid Branding takes the Wii

Fluid Branding is helping marketers maximise the global explosion in popularity of the Wii games console by launching promotional straps for Wii controllers.

The rubber straps, which are attached to the Wii controllers to ensure they do not fly out of users hands, provide excellent print space for corporate logos and messages in addition to having an extremely good shelf life.

"The national shortages of the Wii consoles shows just how popular they have become - with both adults and kids alike," said Fluid Director Miles Lovegrove.

"As a result, the launch of our Wii straps means that companies can now tap into the Wii community through promotions that are bound to be extremely well received".

According to Fluid, interest in the Wii straps has already started with software companies particularly keen on them.

For further information on the Wii straps and Fluid's other products contact Fluid Branding.

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