Product category:
Media
News Release from: Flirtomatic
Edited by the Marketingservicestalk Editorial
Team on 29 February 2008
Flirtomatic rings the changes
Mobile and online flirting service Flirtomatic is offering its female members the chance to follow tradition this leap year and propose - on mobile - to the man of their dreams.
To encourage men to make a special effort and push their most eligible bachelor credentials, the user that receives the most virtual 'leap year proposal' rings, inscribed with Friday's date, will win an iPod Touch The limited edition ring is part of the site's 'value-added services' (VAS) which include a range of virtual gifts - from flowers and chocolates to Champagne bottles and 'Supersnogs' - that users can purchase to send to the objects of their attention
This article was originally published on Marketingservicestalk on 14 Sep 2007 at 8.00am (UK)
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The new promotion was launched on 26 February and, based on the sales for the first day, Flirtomatic expects to sell in excess of 10,000 rings.
Mark Curtis, CEO of Flirtomatic, explained: "The continuing popularity of VAS has demonstrated a clear appetite for users to pay for additional features relevant to the Flirtomatic experience.
"The popularity of the leap year proposal ring shows that social networks seem to be evolving to a point where there's a definite interest in seasonality.
"We saw this at Christmas too, where our 'Frosty' Supersnog and Mistletoe gifts became bestsellers almost overnight.
"VAS opens up an extremely powerful advertising medium to brands, with sponsorship of relevant gifts and features enabling intimate engagement with consumers as they communicate with each other.
"We're currently in discussions with a number of brands to develop seasonally tailored sponsorship opportunities".
Virtual gifts were introduced in April 2007, along with other services, including the option to purchase credits to reveal who has rated a member's profile highly or bid to have their profile displayed on the opening 'Look at Me' screen.
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