Flirtomatic passes 100m monthly WAP impressions

Flirtomatic, the UK-based mobile and online flirting service, has announced a sharp rise in mobile usage rates, with more than 100 million WAP impressions for the month of August.

The new WAP page impression figures make Flirtomatic one of the UK's most popular mobile destinations.

This represents a 100-fold increase since November 2006.

Flirtomatic's mobile advertising revenue has also grown rapidly within this period as a direct result of the influx of new users and page impressions.

Mark Curtis, CEO of Flirtomatic, said; "The capabilities and potential of online entertainment services, combined with the feature of mobility, can unlock a wealth of opportunity for new brands - provided you get it right".

The company launched in the UK last year as the first cross-platform flirting network and has quickly built a registered user base of over 400,000.

The free service, of which 75 per cent of users are between 18-30 years of age, enables members to connect, meet and flirt.

The number of Flirtomatic visitors per month has swelled almost 100 times since August 2006 and this surge in consumer take-up can be largely attributed to tailored initiatives established by Flirtomatic to drive usage to and from the mobile.

The introduction of Value Added Services (VAS) in April 2007, have resulted in a six-fold increase in Flirtomatic's monthly revenues since March 2007.

"These figures highlight the fact that it is not necessary to be affiliated with portals to drive high usage rates on the mobile", adds Curtis.

"So long as dedicated initiatives are put in place to grow a customer base on mobile, there is now sufficient mobile internet volume to quickly develop a strong take-up.

"However, the opportunities available to operators are clearly underlined and such partnerships could result in even greater revenue opportunities".

Avi Azulai, Chairman of Flirtomatic, said: "The introduction of Flirtomatic is increasingly attracting mobile users to online entertainment services.

"We have also seen a dramatic increase in the demand for mobile advertising space, which the company is in a strong position to take advantage of.

"Flirtomatic is now a major mobile brand in the UK".

Following the clear demand for its services and the consumer interest from outside of the UK, Flirtomatic is researching the US market entry for expansion over the coming months.

In June 2007 Handmade Mobile Entertainment, the holding company of Flirtomatic, raised funds from Doughty Hanson Technology Ventures, Seraphim Capital and founders.

It was formed in June 2004 by Avi Azulai, co-founder of iTouch, and Mark Curtis, a former Managing Partner in Fjord and Razorfish.

Its first product is Flirtomatic.

Launched in 2006, this has quickly developed flirting as a new entertainment category.

Operating an uninterrupted service across the web and mobile, Flirtomatic enables users to flirt, meet new people and have fun online.

The addictive nature of the service generates high levels of interaction, with usage of over 100 million page views per month across both web and WAP.

Flirtomatic offers brands a range of marketing opportunities to tap into this intimacy with their customer base.

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