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Product category: Premiums and incentives, merchandise
News Release from: Firebrand Promotions | Subject: Eco-button
Edited by the Marketingservicestalk Editorial Team on 22 February 2008

Powernap and save the planet

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Put your computer on snooze with this latest promotional idea that will help save the planet - and cut energy bills by up to GBP50 a year.

The Eco-button is the latest creative idea from Firebrand, who seek out the best in technology-led, and eco-friendly promotional concepts Just touch the Eco-button when you go for a break, pick up the phone, or head off to a meeting, and your computer slips into an energy-saving ecomode

A touch of any computer key gets you straight back to where you left off without having to restart.

And every time the computer leaps back into life, a window pops up saying how much has been saved so far on carbon, power and money - which at around GBP50 per computer can bring big savings for any organisation with multiple computer users.

(Typically, 50 computers can save around 6.8 tonnes of CO2 and GBP2,000 a year in energy bills.) The Eco-button pop-up window is a valuable promotional opportunity for displaying a marketing message and logo, along with web links.

A promotional message can also be imprinted on a 42x31mm illuminated space on the Eco-button itself which plugs into the USB port and sits ready-to-hand alongside the computer.

Made from recycled plastic and selling for under GBP10, the Eco-button is the first promotional product to pay for itself and promote a company's eco credentials, says Firebrand, who sees the Eco-button as a winning idea from among its vast range of eco and USB-friendly promotional ideas.

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