Product category:
Integrated marketing
News Release from: Filmology | Subject: Cineworld sponsorship
Edited by the Marketingservicestalk Editorial
Team on 15 May 2008
Cineworld website offers marketing
opportunity
Cineworld, one of the leading UK cinema house groups, is offering a chance for a selected brand to reach millions of UK cinema-goers through brand exposure on its website.
Cineworld has appointed Filmology, the UK's first dedicated movie marketing company, to find a suitable sponsor Cineworld has 74 cinemas throughout the UK and Ireland and its website generates several hundred million page views per year with excellent browsing times from individuals who spend time on the site
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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Along with web presence, the negotiable package includes additional online activity, inclusion in e-shot campaigns, an on-screen and in-foyer TV presence worth over GBP2 million and inclusion in 'Unlimited' magazine, which boasts the largest circulation of any film magazine in UK.
The website not only facilitates the purchase of advance tickets each year, but also offers a full user-experience.
Visitors can view the most up to date film news, including reviews, recommendations and details of new releases, as well as enter competitions, purchase gift vouchers, find their nearest cinemas and find out about the latest special offers from Cineworld.
Luke Roberts, marketing communications manager at Cineworld, commented: "Our website offers a fantastic resource for movie lovers everywhere and is often the first port of call for anyone looking to find out about what's happening in the world of film.
"Perhaps its biggest draw is the facility to purchase advanced tickets and avoid the queues, but the appeal of all of its features together with the additional opportunities for brand exposure within the sponsorship package presents an extremely enticing proposition".
Filmology has been working on marketing campaigns with Cineworld for many years now, most recently with the launch of the Cineworld Unlimited Card for the business-to-business market as well as on a number of on-pack promotions and cinema ticket giveaways.
David Pearson, director of Filmology, said: "This is an excellent opportunity for any company that would like to align its brand with a vibrant website that reaches a complete cross-section of the population.
"Many thousands of people up and down the country take a trip to the cinema every week and, with the growth in online ticket sales, the sponsor will benefit from repeated exposure every time the website receives a hit".
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