Product category:
Database management, list services
News Release from: Fig Tree DM | Subject: Party Pieces data set
Edited by the Marketingservicestalk Editorial
Team on 27 February 2008
Party Pieces - proven upmarket
mail-order buyers
The Party Pieces data set, exclusively available through Fig Tree DM, has undergone a recent profiling excercise.
The file is made up of three main groups in the MOSAIC classification: Symbols of Success; Happy Families; Rural Isolation The file has a high proportion of 'Happy Families', reflecting the product nature of the file and a proportion of 'Rural Isolation' reflecting the fact it's a mail-order catalogue
This article was originally published on Marketingservicestalk on 4 Aug 2008 at 8.00am (UK)
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What is key is the large proportion of 'Symbols of Success'.
These are successful couples and individuals with high incomes, they have a high net worth and are living largely in London and the South East of England.
The profiling confirms the ABC1 nature of this proven mail-order buyer file making it a prime file for targeting upmarket females and mothers.
This file would work well for all upmarket mail order including female clothing, homeware, gifts and accessories, children's clothing, toy companies, children's furniture, book clubs, holiday and nursery companies.
It would also work well for charities, financial, communications, publishing and any other offers targeting DM-responsive females and young families.
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