Great ideas for targeting women

Are you looking to target direct mail responsive females? Then don't forget Fig Tree DM can offer a substantial list of family and female biased mailing lists.

Key features of Fig Tree's lists are: females, mail order responsive, credit worthy, credit card users, mobile phone users, drive cars, homeowners.

These files are perfect for targeting credit-worthy women who are active buyers.

They would be ideal for offers including women's clothing, homewares, gifts and accessories, financial, automotive and communications.

Research has shown that ABC1 mothers are time-poor and therefore keen online shoppers.

Many of our files allow you to reach women at a key lifestage, having recently had a baby.

Research has shown that at this time women are likely to buy a variety of new products and undergo certain changes of focus and lifestyle.

They are likely to buy a new car, have an increased awareness of a healthy lifestyle and are buying products accordingly.

They become more price conscious and prefer to holiday nearer to home.

This is a time when new white goods are purchased and women have the need to buy time-saving products.

Fig Tree's selection of female mail order responsive lists includes For Parents By Parents parenting website members; Panache mail order buyers; Smilechild mail order buyers; The Wooden Toys catalogue insert; Barefoot Books mail order buyers and enquirers; 1st Class Celebrations mail order buyers; Holz Toys mail order buyers and enquirers; Mensgiftshop.com insert; Muddy Puddles mail order buyers; Cotton Comfort mail order buyers; Mulberry Bush mail order buyers and enquirers; Mulberry Bush insert; BrightMinds insert; BrightMinds mail order buyers; Win Green mail order buyers and enquirers; Joules Clothing mail order buyers; The Urban Garden mail order buyers; Urchin mail order buyers; Urchin insert.

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