Product category:
Design services
News Release from: FHD
Edited by the Marketingservicestalk Editorial
Team on 02 May 2008
FHD produces the Co-op Annual Report and
Review
UK design firm FHD has successfully produced The Co-operative Group's Annual Report and Annual Review.
These are the group's first corporate reports since its merger with United Co-operatives The combination of the changes in the group marked an opportunity for a new approach to the design and content of the report
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The 2007 reports were designed and structured to communicate a number of messages: the strength of the merged business and its future strategy, the group's core ethical stance and successes and its continuing leadership in ethical and sustainability initiatives and, importantly, the reality of the 'co-operative difference'.
Both the Annual Report and Annual Review feature original photography of The Co-operative Group's employees and members.
The report reinforces the brand values through feature spreads demonstrating how the group is delivering these values, while the review follows a more accessible, editorial format around the theme of the why the co-operative model, and the group, are 'better for everyone'.
Vic Salmon, Design Director at FHD, said: "Using people photography in reporting is nothing new, but we wanted to literally 'feature' individual employees and members as the people delivering the co-operative difference.
"By using a direct editorial style of portraiture and layout, individual and group contributions are celebrated".
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