Product category:
Design services
News Release from: FHD
Edited by the Marketingservicestalk Editorial
Team on 02 May 2007
FHD reveals trade union brand identity
The launch of Unite on 1 May will be the culmination of eight months' work by design firm FHD and will signal the merger between Amicus and TandG to form Britain's biggest trade union.
FHD was appointed without a pitch last summer to devise a new name and visual identity which would best reflect the changing nature and purpose of union membership and signal the merger Research among members and non-members alike into a range of potential creative ideas revealed to FHD the preference for a modern twist on the traditional iconic flag imagery route
The name Unite was intended to convey how the merger represents unions and people uniting to create a stronger and more powerful entity.
FHD devised the new brand identity to have a coherent look and feel across a range of applications, from stationery, lapel badges and banners to signage, corporate publications and the new website.
Richard O'Brien, Amicus communications director, said: "The new identity is not just a name, it's a statement of purpose.
"Unite is not just what we've done or who we are, it's what we are going to do".
Andrew Murray, TandG communications director, said: "FHD successfully addressed the key communications challenges included in the brief, and in doing so have cultivated a strong identity for the new union.
"We are confident that our members - and, just as importantly, those many who ought to be members - will connect with this modern trade union identity".
Adrian Day, Managing Director of FHD, said: "In creating the identity we eliminated several alternatives to arrive at a design that we feel is truly unique from the competition; the visual identity is simple and clear and will be accompanied by a set of brand guidelines to ensure continuity in its application across the entire union".
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