Product category:
Design services
News Release from: FHD
Edited by the Marketingservicestalk Editorial
Team on 06 July 2007
FHD develops brand expression for
Invensys
UK design agency FHD has developed a new brand expression for industrial production company Invensys, which is unveiled in its 2007 annual report.
Over the past three years, FHD has developed Invensys' annual reports from simple, factual explanations of the company's business and financial progress, to a more visionary look to the future The 2007 report is designed to reflect the organisation's turnaround, to becoming a sound, long-term, high-tech growth company at the heart of production processes around the world
The new brand positioning is encompassed in the phrase 'Imagine what we can achieve' - and brought to life in a series of staff character portraits taken around the world.
To create the report, FHD commissioned six photographers through agency Eyevine to capture images of Invensys employees around the world.
The images reflect the importance of the company's human and intellectual capital in driving future success.
Steve Devany at Invensys said: "Internally we have been developing a much more people-focused vision for the organisation; sharing this with our external stakeholders was critical, and the annual report provided an important opportunity for achieving this.
"FHD has shown great insight into the organisation, encapsulating our new identity with a radical - and convincing - new look".
Chris North, FHD Chairman, said: "Over the past three years we have seen Invensys change dramatically - following a period of consolidation it was clear this year that the company had a positive story to tell and we were determined that the report reflected this.
"Opportunities in growing markets and its expertise in technology are important elements of this story but the overriding factor in determining its success is its people; it was natural that this is the theme which underpins the new visual expression of the brand".
FHD is a leading UK design firm specialising in providing corporate branding and reporting services.
Its clients span FTSE100 businesses, government bodies and not-for-profit firms, and include the Co-op, Corus, WRAP and Network Rail.
FHD has an experienced team bringing together knowledge about a wide range of industry sectors, gained both in other agencies and in-house.
Part of the Fishburn Hedges Group, a 170-strong communications company, FHD is also able to offer clients access to expertise in public relations, stakeholder and internal communications and public affairs.
FHD is able to leverage the wider experience of the group both on an informal basis and to provide fully integrated client campaigns.
FHD is proud to be one of only nine members of the Financial Times/EU Best Workplace 'Laureate Club' - recognising the only organisations that have been in the Top 50 UK workplaces for five years in a row.
In fact FHD and Fishburn Hedges are in the Top 10 UK workplaces, are the highest ranked communications group and have been in the Top 20 every year since the awards were started.
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