Fast Track to develop IHG Olympic sponsorship
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Fast Track product story
Edited by the Marketingweek Marketplace editorial team
Sep 24, 2009
Fast Track has been appointed by Intercontinental Hotels Group (IHG) to provide sports marketing agency services for the next three years.
The agency will support the IHG's status as the official hotel provider to the London 2012 Olympic and Paralympic Games.
Fast Track will work with IHG on the development of the strategy, activation and implementation of all aspects of the sponsorship.
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