Fast Track renegotiates UKA and Red Bull deal
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Fast Track product story
Edited by the Marketingweek Marketplace editorial team
Jul 15, 2009
Fast Track has negotiated a deal between UK Athletics (UKA) and Red Bull, which extends their multi-year partnership, making Red Bull the 'official energy drink to UKA'.
The GBP400,000 deal, which follows the existing four-year partnership between the two organisations, will run from 2009 through to 2013.
The deal gives Red Bull the exclusive rights to provide energy drinks and drink stations across UKA offices, coaching staff, and high-performance centres across the country; including training camps, conferences, and squads.
Working directly with UKA athletes, Red Bull will also provide nutritional and performance-support programmes on a year-long basis.
In addition, the brand will provide products for all UKA competitions.
Red Bull will also have a strong in-field presence at all UKA televised events and retain exclusivity in the warm-up and in-field areas of stadia.
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