Product category:
Sports marketing
News Release from: Fast Track | Subject: FINA World Swimming Championships
Edited by the Marketingservicestalk Editorial
Team on 08 April 2008
FINA swimming championships sign up
partners
The organisers of the FINA World Swimming Championships 2008 have announced the final four sponsorship deals, culminating in record commercial revenue for the major sporting event.
The short-course championships has attracted some of the world's top swimmers at Manchester's MEN arena from Wednesday 9 April to Sunday 13 April 2008, taking the total to 15 companies involved With NCP leading as a national sponsor, further deals with Xerox, Toyota and the Trafford Centre have completed the prestigious line-up of companies involved as suppliers
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
Related stories
British sport delivers new championship
The British University Championships is a brand new major sporting festival that will bring together 6,500 university students at the UK's biggest annual multi-sport event.
Heineken to sponsor The Rugby reUnion
Heineken is to sponsor The Rugby reUnion - a celebration of 20 years of Rugby World Cup history featuring the finest collection of rugby legends ever assembled.
The full list, compiled of internationally and regionally recognised brands pledging their support to the event, looks set to enhance the profile of the first FINA World Swimming Championship ever to be staged in the UK.
In brokering the deals, Fast Track, the market leading sports events, communication, consulting and rights marketing agency, has continued the pattern of delivering top-level partnerships for major global and European Championships staged in the UK.
These unprecedented levels of sponsorship now in place have both cemented the reputation of the short-course championships and set the bar for sponsorship levels in the future.
Further reading
Glasgow hosts National Lottery World Class Awards
The National Lottery World Class Awards were hosted yesterday at the newly refurbished Fruitmarket at City Halls in Glasgow.
HSBC picks Fast Track to run Lions partnership
Financial services organisation HSBC has appointed Fast Track to manage the activation and delivery of rights for its recently announced partnership with the British and Irish Lions.
Marc Hope, Director of Rights Marketing at Fast Track, said: "We are very pleased to announce the final four deals headed by NCP.
"All 15 companies will be taking full advantage as they enjoy very significant coverage next week".
The deals just announced are as follows: NCP Manchester becomes the National Sponsor of the 9th FINA World Swimming Championships, and will use the event to highlight their new Green Badge parking scheme which offers a 25 per cent discount on annual season tickets in certain Manchester City centre car parks for cars meeting the low emissions criteria.
Toyota becomes the Official Car of the FINA World Swimming Championships, providing vehicles to officials with an emphasis on more environmentally friendly cars such as the Toyota Prius.
Xerox becomes Official Supplier to the event, providing printers, copiers and paper for the operational side of the meet.
The Trafford Centre has increased its support of the FINA World Swimming Championships to include sponsorship of the AGMA Schools Gala on 4 April.
Head of PR, five-times World swimming champion and Mancunian James Hickman, said: "It is fantastic news that NCP, Xerox and Toyota are now on board as part of the record-breaking sponsorship package.
"These companies have recognised what an incredible event the championships will be and the fact it's being held in a concert venue will add to the anticipation.
"With the addition of lighting and sound effects it will be a very rock and roll swim meet".
• Fast Track: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
