Product category:
Sponsorship
News Release from: Fast Track
Edited by the Marketingservicestalk Editorial
Team on 29 February 2008
Sporting Giants unearths 50 hopefuls for
2012
UK Sport and the English Institute of Sport have announced that 34 rowers, 11 handball players and seven volleyball players have been successfully integrated into British squads for 2012.
A year after Sir Steve Redgrave gave the call to arms in Trafalgar Square for tall people to come forward to try out as 'Sporting Giants' ahead of the London 2012 Olympics, UK Sport and the English Institute of Sport have announced that 34 rowers, 11 handball players and seven volleyball players have been successfully integrated into British squads Some 3,854 applicants replied to the launch for potential sleeping giants to apply for sport-specific testing if they were over 6'3" (men) and 5'11" (women), aged between 16-25 and had good, all-round athletic ability
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
Related stories
British sport delivers new championship
The British University Championships is a brand new major sporting festival that will bring together 6,500 university students at the UK's biggest annual multi-sport event.
Heineken to sponsor The Rugby reUnion
Heineken is to sponsor The Rugby reUnion - a celebration of 20 years of Rugby World Cup history featuring the finest collection of rugby legends ever assembled.
A vigorous testing procedure supported by UK Sport and the English Institute of Sport saw two stages of testing at six centres for potential Sporting Giants linking with GB Rowing's World Class Start programme, sponsored by Siemens, four testing procedures for would-be handball players in association with British Handball and three talent ID camps for stars of the future in indoor volleyball and beach volleyball in association with the British Volleyball Federation.
Five-time Olympic rowing gold medallist Sir Steve Redgrave said: "I am delighted and astounded that so many members of the British public came forward with the ambition of competing for GB at the London 2012 Olympics.
"Sporting Giants was about finding tall people who had the right characteristics to become stars of the future.
Further reading
Glasgow hosts National Lottery World Class Awards
The National Lottery World Class Awards were hosted yesterday at the newly refurbished Fruitmarket at City Halls in Glasgow.
HSBC picks Fast Track to run Lions partnership
Financial services organisation HSBC has appointed Fast Track to manage the activation and delivery of rights for its recently announced partnership with the British and Irish Lions.
"It did that in bucket loads and some of the hidden talent that has emerged is incredible".
The architect of Sporting Giants, UK Sport's Chelsea Warr, was staggered by the response to the appeal and by the numbers that had made it on to performance programmes in the three nominated sports.
"Sporting Giants has demonstrated the great desire among young British sportsmen and women to become Olympic athletes as well as the hidden talent that exists out there," said the UK Sport Performance Consultant.
"We have been able to give a small number of them a key that may well unlock a door to an amazing Olympic journey.
"All those that have made it to this stage have the right ingredients to be thoroughbreds although, as with all Olympic athletes, a huge amount of hard work lies in wait for all of them and ultimately there can be no guarantees".
Minister for Sport Gerry Sutcliffe said: "Sporting Giants has proven to be a great success and I am pleased that it has unearthed potential British sport stars of the future.
"UK Sport, the English Institute of Sport and the three sports governing bodies involved deserve credit for making this scheme work and leaving no stone unturned in finding talent that could bring Team GB success at London 2012.
"I wish all the athletes that have come through Sporting Giants the best of luck for the future".
For UK Sport and the English Institute of Sport, the hunt continues to unearth sporting potential for London 2012.
UK Sport will be initiating a number of new recruitment drives in 2008, including one to seek out an injection of female talent from British Universities.
• Fast Track: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page

