Product category:
Sponsorship
News Release from: Fast Track
Edited by the Marketingservicestalk Editorial
Team on 25 January 2008
Record deal for Commonwealth Games TV
rights
Award-winning sports agency Fast Track has completed a record-breaking marketing deal to deliver exclusive broadcast rights on behalf of the Delhi 2010 Commonwealth Games.
Fast Track's Richard Russell and Edward Leask have successfully lead negotiations with Network Ten and Foxtel in Australia, and TVNZ in New Zealand Suresh Kalmadi, Chairman of the Delhi 2010 Commonwealth Games Organising Committee, said: "The rights for the Delhi 2010 Commonwealth Games, which are represented by Fast Track, our exclusive broadcast rights agency, were keenly sought by a number of parties, but the Ten and Foxtel partnership was compelling and will deliver the most comprehensive coverage ever for Australian audiences in the 80-year history of the Games"
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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Russell, Fast Track's Director of Television, said: "The fact that Australian athletes win more gold medals than any other nation makes the Commonwealth Games a highly attractive proposition for its domestic broadcasters.
"Of additional appeal to major broadcasters this time is the decision by the Delhi 2010 Organising Committee to originate, for the very first time, all coverage in high definition".
"TVNZ's decision to secure the rights in New Zealand is a clear demonstration by the broadcaster of the increasing appeal of the Commonwealth Games and its desire to maintain its 100 per cent record of having transmitted every Commonwealth Games since television coverage became available".
In Australia, the free-to-air service of Network Ten and PayTV's Foxtel will provide viewers with the most comprehensive and complementary coverage ever seen of this blue ribbon multi-sport event while in New Zealand, TVNZ will continue its 40-year tradition of carrying the Commonwealth Games.
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