HSBC picks Fast Track to run Lions partnership

Financial services organisation HSBC has appointed Fast Track to manage the activation and delivery of rights for its recently announced partnership with the British and Irish Lions.

Fast Track was instrumental in assisting and securing the sponsorship deal that will see HSBC become the Principal Partner to the British and Irish Lions tour to South Africa in 2009.

The agency will now be tasked with the delivery of HSBC's complete involvement with the prestigious Lions tour to the newly crowned World Champions, with particular focus on development of grass roots, delivery of PR and media services, internal awareness and external communications.

HSBC Holdings Head of Sponsorship, Giles Morgan, said: "Fast Track's expertise within the rugby market is second to none, as proven by their work on behalf of major domestic and international sponsors of rugby.

"We are hugely excited by our association with the prestigious British and Irish Lions and we look forward to working with Fast Track to ensure the next two years are a huge success".

Fast Track's Group Director, Jonathan Castleman, will head up the account at Fast Track.

He commented: "We are absolutely thrilled to be working with HSBC and look forward to working alongside their other marketing agencies to deliver a successful activation of their association with the British and Irish Lions".

HSBC recently announced its' principal partnership with the British and Irish Lions at a major press conference at the company's global headquarters in Canary Wharf, London.

Lions legends Martin Johnson, Paul Wallace, Gareth Edwards and Gavin Hastings joined Dyfrig John, Director and Chief Executive of HSBC Bank, and newly appointed Chairman of the British and Irish Lions committee, Gerald Davies, to formally unveil the partnership as the countdown to the Tour of South Africa begins.

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