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News Release from: Fast Track | Subject: The Rugby reUnion
Edited by the Marketingservicestalk Editorial
Team on 21 August 2007
Heineken to sponsor The Rugby reUnion
Heineken is to sponsor The Rugby reUnion - a celebration of 20 years of Rugby World Cup history featuring the finest collection of rugby legends ever assembled.
The Rugby reUnion in association with Heineken will be a truly spectacular gathering of the sport's biggest names from all corners of the rugby playing world, joining together to reminisce and celebrate the best moments from the five previous Rugby World Cup tournaments spanning the last 20 years Martin Johnson, Francois Pienaar, Sean Fitzpatrick, Michael Lynagh, Gavin Hastings, Abdel Benazzi, David Campese - these are just a handful of the Rugby World Cup legends confirmed to attend the star-studded dinner on Tuesday, 4 September at Old Billingsgate in central London
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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ITV1 will also be screening this official Rugby World Cup celebration as a one-hour programme on the evening of Thursday 6 September, launching the broadcaster's live coverage of the Rugby World Cup 2007, which kicks off the following day.
The landmark evening will see stars from each of the five preceding Rugby World Cup tournaments mixing with the rugby fans who have revelled in their heroics as part of a televised celebration of the sport's most prestigious tournament.
A panel of rugby legends have also drawn up a shortlist of the tournament's greatest stars with rugby fans from across the UK currently voting online at therugbyreunion.com for their 'Heineken Dream Rugby World Cup XV' in the lead-up to this historic event.
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The results of the public poll will then be unveiled on the evening of The Rugby reUnion.
In between a gala dinner in the company of the greats of the game, The Rugby reUnion in association with Heineken will also feature archive footage of highlights from the last 20 years of Rugby World Cup history, on-stage interviews with some of the stars of past tournaments, as well as the Rugby World Cup trophy itself sitting proudly on display.
The association with the Rugby reUnion is the latest chapter in Heineken's long tradition within the sport.
The premium continental bier has been involved at the highest level of the game since 1995 and is the Official Beer of Rugby World Cup 2007.
Jon Lane, Sponsorship Manager for Heineken UK, said: "We are delighted to announce our association with The Rugby reUnion; the event promises to be a true celebration of the last 20 years of the Rugby World Cup and is a perfect complement to our prestigious heritage in the sport.
"We are proud to be Official Partners to the Rugby World Cup 2007 and are pleased to support an event that is sure to be the official kick-off to the tournament in the UK".
For more details of Heineken's sponsorship of Rugby World Cup 2007, please contact Alex Brown at Fast Track).
Heineken, the premium continental bier, has a prestigious tradition in rugby and the association with 'the Rugby Reunion' represents another chapter in our history within the sport.
Heineken's involvement in rugby began in the latter part of the 1980s and in 1995 the company's association with the game increased significantly by becoming Official Partner to Rugby World Cup 1995.
Also in 1995, Heineken began sponsoring a new European club tournament, the Heineken Cup, which has grown in stature and is enjoyed by fans across the world as European club rugby's premier tournament.
Heineken returned to the Rugby World Cup family in 2003 as a Worldwide Partner and played an important role in ensuring that this was the most successful tournament to date.
Following this success, Heineken will once again be the Official Beer of Rugby World Cup 2007 in France, bringing support to this global festival of rugby.
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