Product category:
Sports marketing
News Release from: Fast Track
Edited by the Marketingservicestalk Editorial
Team on 04 June 2007
Commonwealth Games pick Fast Track for
broadcast
Broadcast rights and event marketing agency Fast Track has been appointed to represent the International Broadcast Rights by the Organising Committee of the Delhi 2010 Commonwealth Games.
Announcing the appointment in Delhi, Suresh Kalmadi MP, Chairman of the Delhi 2010 Commonwealth Games Organising Committee, said: "Following a very open and highly competitive tender process we have appointed Fast Track because of their long and very successful track record of delivering revenue and distribution targets for many Commonwealth Games" Fast Track's Edward Leask said: "We are extremely honoured to have been appointed by the Delhi 2010 Commonwealth Games Organising Committee and we look forward to building on the huge success that we were able to achieve for the Organising Committee of the 2006 Games in Melbourne"
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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Fast Track and its predecessor API - both owned by former Olympians Alan Pascoe MBE and Edward Leask - have had an involvement with every Commonwealth Games since 1990.
The most recent being the Melbourne 2006 Games for which Fast Track delivered record levels of rights income and broadcast distribution not only within the 71 Commonwealth nations and territories but from such non-Commonwealth countries as the United States of America, the Middle East and across much of Europe.
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