Product category:
Sports marketing
News Release from: Fast Track
Edited by the Marketingservicestalk Editorial
Team on 10 May 2007
British Performance Basketball picks
Fast Track
Fast Track, the sports sponsorship, consulting, events, communications and rights marketing agency, has been appointed by British Performance Basketball as its commercial and event partner.
British Performance Basketball is hoping to transform the sport's fortunes ahead of the 2012 Olympics British Performance Basketball is a recently formed 'Special Purpose Vehicle' set up by UK Sport and Fast Track will assist the company in building a strong future for the sport
This article was originally published on Marketingservicestalk on 21 Jun 2007 at 8.00am (UK)
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The agency will conduct research into developing the attractiveness of British Basketball to commercial partners and the wider public, starting at the highest level of the GB team.
Fast Track and British Basketball will look to: make the sport commercially attractive; stage world-class international fixtures; and generate grass-roots excitement for and participation in basketball.
Simon Tuckey, a director of British Performance Basketball, said: "The creation of British Performance Basketball was the first step in promoting our sport in the coming years and we are delighted to partner with Fast Track to assist in this crucial role.
"The sport of basketball has a huge opportunity to galvanise participants at all levels ahead of 2012 and improve standards across the board and we fully hope that working with Fast Track, we can achieve this".
Jon Ridgeon, Managing Director at Fast Track, commented: "We are delighted to have the opportunity to work with British Performance Basketball on this project and look forward to delivering results.
"There is a huge potential for basketball to take advantage of the positive impact of the 2012 Olympics and I hope we can demonstrate the possibilities throughout the sport".
The deal continues a great start to 2007 for Fast Track, which has recently announced new business with Heineken UK, Aviva and Group 4 Securicor.
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