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Gift basket company launches organic range

A FanciFull Gift Baskets product story
Edited by the Marketingservicestalk editorial team Jun 8, 2007

FanciFull Gift Baskets has produced a line of natural and organic food and wine baskets, aimed at firms wanting to say 'thank you' to clients and employees in a distinctive healthy way.

The new line of gift baskets is the first to offer an exceptionally broad international selection of superb organic gourmet foods and beverages, such as organic Italian tomato and vegetable spreads, natural and organic wines such as Robert Sinskey Merlot, Le Corti and Domaine d'Aupilhac, all-natural Aunt Gussie's Pecan Meltaways and Pure Imagination Chocolates.

"We have brought a taste of our favorite international gourmet organic foods to our corporate clients, so they can share this completely unique culinary experience with their business partners and employees," said Terry August, CEO of Los Angeles-based FanciFull.

"All natural and certified organic foods and beverages in an unusually creative gift basket setting makes for a very caring and thoughtful statement coming from any small business or large corporation - this is corporate gift basket giving at its best.

"Each FanciFull gourmet basket is designed to create a complete and personal moment for the recipient," continued August.

"All of the ingredients are carefully chosen and blended to make a cohesive statement for each of our clients.

"My entire staff and I personally taste all of our products before we include them in our baskets, and this includes our new line of all natural and organic foods and beverages; if an item does not pass our taste test then we do not include it in our baskets".

August has a reputation for traveling the world in search of the very finest foods and beverages to include in her baskets, something that is seldom personally done in this market.

This has led to some great wine and food discoveries, such as Pure Imagination Chocolates from Ohio, and wines such as the Terricci which she discovered in Florence, Italy.

This characteristic is at the heart of what makes FanciFull baskets so personalised to its clients' requests - a client base that includes heads of state, presidents, kings, celebrities and movie stars throughout the world.

Aside from organic gourmet food and beverage baskets, FanciFull provides a broad array of variably priced baskets for a variety of business needs, including corporate gift baskets, anniversary baskets, hotel welcome baskets, baskets for conventions and meetings, birthday baskets, get well and sympathy baskets, and new baby baskets.

FanciFull also makes available centrally managed gift programmes to accommodate multiple company locations, and easy-order custom-designed order processing to fit a company's needs.

"When we sell a vehicle we send out a gift basket from FanciFull to the new owners," said Shannon McGrath, Guest Relations Coordinator for Lexus of Glendale.

"We include some of our tangible items in the baskets like our CD and a couple of our signature coffee mugs, along with cheese, coffee, chocolates and a variety of delicious things that FanciFull puts in them.

"We send out about 300 to 400 baskets every month - and have been doing this for nearly five years now.

"FanciFull frequently changes the look and contents of the baskets to keep them creative.

"We get really great response from our guests - it's a very tasteful way to say 'thank you'.".

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