Eyes Wide Open enhances Shozu's marketing resource

Eyes Wide Open has revealed how its marketing services have helped Shozu secure future funding by enabling the mobile phone application meet key objectives within a short period of time.

Shozu needed additional marketing resource to meet its targets and the board needed a team of experienced marketers to deliver a number of key projects to a tight timescale.

Eyes Wide Open put a team in place consisting of two consultants and a project manager, supported by an administrator.

The team dedicated the equivalent of a full-time role to Shozu, with a large presence at the Shozu offices.

With the team in place and working from the Shozu office on average four days a week, it meant that the board were able to draw from Eyes Wide Open's experience to develop the plans and strategy.

Also, Shozu now had the resource to develop and deliver a number of key projects within the initial time period.

Ultimately, key targets were met and the client secured the funding necessary to move into the next stage of their development.

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