Eyes Wide Open creates identity for Extrinsica

Eyes Wide Open has been selected by Extrinsica to raise the profile of the company and educate the target market about a new development in IT.

Extrinsica had identified a way of delivering blue chip IT systems to small businesses at a fraction of the cost, but no one in the small and medium business sector was aware of the technology, or more importantly, the benefits it could provide them.

Eyes Wide Open was tasked with educating businesses that there was a new way of doing IT, as well as raising the profile of Extrinsica Global as a brand.

Following a period of product development and research, the agency established a corporate identity and a suite of marketing materials.

It also began a series of speaking and networking events, ensuring that Extrinsica Global began the education process to businesses.

In addition, Extrinsica has now established a network of distributors and third party partners.

A recent campaign included a significant PR push to support other direct and online activity.

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