Eyeblaster strikes gold at Mouse Awards
An
Eyeblaster product story
Edited by the Marketingservicestalk editorial team
May 7, 2008
Online advertising campaigns powered by Eyeblaster's Ad Campaign Manager (ACM) have been recognised for their excellence in the Microsoft 2008 Mouse Awards.
Eyeblaster, the independent global leader in integrated digital marketing services, and its ACM solution offer end-to-end planning, creating, serving and tracking for digital advertising in all its forms.
Designed by leading digital agencies, netthink Spain and Lean Mean Fighting Machine UK, the Adidas and Emirates ads respectively were both recipients of Gold awards.
The Adidas 'Impossible is Nothing Campaign' was commended as "A simple idea with beautiful execution and great user interaction".
Designed by netthink, over 200,000 people participated in the campaign, spending between 10 and 30 minutes on the site.
More than 5,100 users submitted their own 'impossible' stories to the site.
The campaign for Emirates was praised for the "pure brilliance and simplicity", which saw one man speaking for 14 hours to promote the equivalent length of new non-stop Emirates flights from Dubai to Sao Paulo.
The campaign, designed by Lean Mean Fighting Machine, also encouraged user interaction in the video player, with judges saying it was the type of material they took back to their agencies to inspire them.
"Eyeblaster and its agency partners demonstrated their technical and creative leadership for these two global brands," commented David Pugh Jones, Creative Strategist for Microsoft.
"They illustrate how online campaigns operate at their most effective - with engaging ideas and measurable impact".
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