Product category:
Email marketing
News Release from: ExactTarget
Edited by the Marketingservicestalk Editorial
Team on 07 February 2008
Allianz divisions choose ExactTarget for
email
On-demand email software provider ExactTarget has been selected as the new email service provider for the commercial and engineering divisions of Allianz Insurance.
Utilising ExactTarget's cutting edge integration with salesforce.com, the commercial and engineering marketing teams of Allianz can now benefit from using a single database to store their broker records, send sophisticated emails, and track results, all from within the one interface Sharon Curd, communications officer, commercial marketing at Allianz, said: "Email marketing is now an established and successful messaging medium for us - we chose ExactTarget because it fully integrates with our CRM platform, Salesforce.com
"The email tool is easy to use with functionality that quickly enables us to deliver high-quality, targeted messages and see instant results via the metrics available".
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