Product category:
Email marketing
News Release from: ExactTarget
Edited by the Marketingservicestalk Editorial
Team on 04 February 2008
Business insurance specialist chooses
ExactTarget
Small business insurance specialist Brighter Business has appointed ExactTarget as its email service provider.
Brighter Business specialises in providing tailored policies, underwritten at Lloyd's of London, for a variety of commercial customers Web and email have always been considered key to Brighter Business' operations
An email marketing programme was core to the vision of developing an ongoing dialogue with customers and providing them with additional services and information.
In August 2007, a pitch process was undertaken to appoint an email service provider: the objectives were to ensure that emails were of a high professional standard, proper tracking and content management tools were in place, and that Brighter Business was able to benefit from advice and guidance from an expert source on issues of deliverability and email best practice.
The pitch was won by Exact Target.
Robert Bartlett, CEO of Brighter Business, said: "Brighter Business's vision is to provide business insurance designed specifically for the needs of UK small businesses; that vision is supported by treating customers fairly, acting with integrity, embodying excellence, and having an enterprising spirit to find a better way.
"ExactTarget helps us to fulfil some of those values by enabling us to communicate with each of our customers as individuals".
ExactTarget is an easy-to-use and scalable solution allowing organisations of all types and sizes to send relevant, personalised and trackable emails in unlimited quantities.
It enables sales channels to capitalise on their local relationships by creating approved content, including personalised elements, then sending emails 'on behalf' of lead, contact or account owners.
With ExactTarget, marketers can create, target, deliver, integrate, track, and manage sophisticated email campaigns.
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing.
More than 5,500 organisations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise.
ExactTarget is a recognised business and technology leader.
ASPnews, the world's premier source of news and analysis for and about the application service provider and web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture and Utility Computing industries.
ExactTarget ranked highest in business suitability by Jupiter Research in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool.
ExactTarget solutions meet the needs of all industry verticals and all size organisations, including SME, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises.
Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia.
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