EMS vehicle used to raise skin cancer awareness
An
Event Marketing Solutions product story
Edited by the Marketingweek Marketplace editorial team
Jul 23, 2010
Event Marketing Solutions (EMS) has produced a specially branded ice-cream van for Welsh cancer charity Tenovus for a campaign to raise awareness of the dangers of skin cancer.
The vehicle, managed by EMS as an extension of its ongoing work with the charity, is visiting summer family events across Wales throughout July.
Instead of ice creams, young volunteer staff are offering advice and free 'squeezes' of sun cream to highlight the importance of protecting skin in the sun.
EMS already operates a weekly mobile chemotherapy unit on Tenovus's behalf in south Wales.
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