EMS develops vehicle for NHS health checks

An Event Marketing Solutions product story

Edited by the Marketingweek Marketplace editorial team Jul 7, 2010

Event Marketing Solutions (EMS) has developed a vehicle for a campaign run by the NHS in Hastings and Rother and pharmaceutical company Pfizer that offers free health checks.

EMS will also manage the tour.

The NHS Health Check Bus will travel to nine supermarkets and retail parks over three weeks to bring essential health screening services to the community.

The aim is to reach people who would not normally go to their GP for a check-up and will screen for conditions such as heart disease, type two diabetes, kidney disease and stroke.

The NHS Health Checks are available to adults aged between 40 and 74 and are provided by trained nurses who will ask questions about the patient's lifestyle, record their height, weight, blood pressure, pulse rate and conduct a blood test to check cholesterol levels.

Information and support for maintaining a healthy lifestyle will also be available to adults of any age.

The NHS Health Check bus is aimed at offering people an important service at a time and place more convenient to them so that they can get themselves checked out and make sure that any health problems or issues can be tackled as soon as possible.