EMS launches anti-smoking roadshow for PCT

Event Marketing Solutions (EMS) has launched a mobile 'stop smoking' campaign for Derbyshire County Primary Care Trust (PCT).

The six-week roadshow will use innovative technology to reach shoppers in the high streets and markets of Erewash, offering information, health tests and advice on quitting.

The campaign will be delivered on-board a colourful, branded mobile information unit designed and supplied by EMS.

The vehicle has space for up to 15 people to sit down, with full disabled access.

On board, local people will be able to learn about the harmful effects of smoking on their health through an interactive lung age test - a proven technique to help people quit smoking.

There is also 'face ageing' technology to show the damaging effects of smoking on the skin.

The unit will host drop-in clinics with advice from experts and leaflets for would-be quitters.

The roadshow started on 17 May and concludes in June.

The unit will visit the same four venues each week: Tesco Ilkeston, Asda Long Eaton, Ilkeston Market and Long Eaton market.

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