EMS develops technology roadshow for Parker
An
Event Marketing Solutions product story
Edited by the Marketingweek Marketplace editorial team
May 25, 2010
Roadshow specialist Event Marketing Solutions (EMS) has won a new contract with Parker Hannifin to extend its pan-European technology tour for a further two years.
The Parker Instrumentation tour will take a mobile showroom to 22 European countries throughout 2010.
The 13.6m vehicle - refurbished for 2010 - has been designed to engage customers and distributors in a first-hand experience of Parker's range of instrumentation for the oil and gas industries.
The extension to the tour follows a three-year mobile campaign for Parker, which travelled 32,000 miles across the Middle East and Europe.
The Parker Instrumentation tour will host product demonstrations, training seminars and hospitality events at Parker offices across Europe.
It will also visit key distributors and will attend high-profile events this summer.
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