EMS launches BHF field marketing campaign

Event Marketing Solutions (EMS) is to launch an intensive field marketing campaign for the British Heart Foundation (BHF) in February as part of the charity's new awareness-raising campaign.

The initiative will see eight 'Beat Squad' teams delivering in-store activity in selected supermarkets in regions of the UK most at risk of heart disease.

The objective is to raise awareness of the information and support available from the charity, and to increase membership to its new Heart Matters service.

The field marketing initiative is part of an integrated television/radio/press advertising campaign from the British Heart Foundation, which coincides with National Heart month in February.

The in-store activity launched on 2 February and will target five regions of the UK: the north east, north west, south Wales, Scotland and the Midlands, all of which have a higher-than-average incidence of heart disease.

Promotional teams will be encouraging visitors to join Heart Matters.

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