EMS roadshow encourages Chlamydia testing
An
Event Marketing Solutions product story
Edited by the Marketingweek Marketplace editorial team
Feb 15, 2010
Event Marketing Solutions (EMS) has taken a Valentine's themed NHS awareness campaign on the road, encouraging young people to test for Chlamydia.
EMS is working with NHS Oxfordshire to deliver the social marketing initiative, which is targeted at 15-24-year-olds.
It features mobile unit fully equipped with Chlamydia screening kits and testing facilities.
The vehicle has been specially developed by EMS, which will manage the 10-day tour, which is scheduled to visit busy shopping areas and nightspots across Oxford city centre in the run up to Valentine's Day.
The roadshow has been designed to maximise footfall, visiting locations that are popular with young people and using a specially trained promotional team, music, giveaways and Bluetooth marketing to draw in the crowds.
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