EMS delivers roadshow to promote Motorola ranges

Event Marketing Solutions (EMS) has been selected by Motorola to deliver a business-to-business (B2B) roadshow throughout Germany.

The tour, which was launched in mid-September for 11 weeks, will target the emergency services, specifically the German fire service.

The German public safety community are migrating to a digital radio technology for communications.

The aim of the roadshow is take the technology to the users, help them understand the new technology and to build and strengthen relationships.

The truck is equipped with Motorola's range of technologies for the fire service - including fire-officer alerting systems, mobile data solutions and a range of Tetra radio solutions for vehicle or personal use.

EMS has developed an immersive experience to showcase every element of the Motorola portfolio and encourage fire fighters and decision-makers to get hands-on with the technology.

The roadshow vehicle will visit fire department headquarters and training centres across Germany.

It will operate to an intensive 09:00-20:00 schedule, designed to ensure maximum attendance from time-pressured employees.

The Motorola tour started in Berlin on 16 September 2009 and will typically visit three venues a week until mid-November.

Motorola is publicising the campaign through a dedicated microsite and a direct mail campaign.

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