EMS launches vehicle-based roadshow for BHF

An Event Marketing Solutions product story

Edited by the Marketingweek Marketplace editorial team May 6, 2009

Event Marketing Solutions (EMS) is to launch a face-to-face awareness campaign for the British Heart Foundation (BHF) charity in a bid to reach thousands across the UK at risk of heart disease.

The 43-week BHF Heart Health roadshow - project-managed by EMS - will target three 'at-risk' regions of the UK, which have a higher-than-average incidence of heart disease.

Launching in early May 2009, the vehicle-based tour will visit carefully selected locations in the heart of specific communities, aiming to engage with people who may not regularly visit their GP.

The campaign vehicle will provide a base for free heart health lifestyle checks, conducted by trained BHF advisers in screened-off consultation booths.

Visitors will register for an appointment using touchscreens that will capture basic information on the visitor's current lifestyle.

The 2009 tour follows up a pilot roadshow in the north-east of England in 2008.

The 2009 BHF Heart Health roadshow will operate on board a branded, 10.5m mobile exhibition vehicle, providing four consultation booths and a large waiting area for the display of information and video presentations.

The campaign will spend three months in each region, visiting locations including supermarkets, town centres and retail parks.

EMS has researched each location to match the BHF's brief to engage with specific socioeconomic groups at high risk of developing heart disease.

The tour aims to deliver one-to-one health assessments to more than 30,000 people over the year, and to reach an ultimate total of 600,000 people through the distribution of literature, information and advice.