EMS to deliver ICT schools roadshow

An Event Marketing Solutions product story

Edited by the Marketingweek Marketplace editorial team Mar 16, 2009

Event Marketing Solutions (EMS) has been commissioned by ICT to deliver an extended schools roadshow for 2009.

Launched on 2 March and running for nine weeks, the 2009 RM ICT Tour will take the company's latest hardware and software products directly to its customers - providing a convenient and time-efficient way of finding out about new developments.

The tour will visit 36 venues, compared to 24 in 2008, and will offer extended opening hours - enabling teachers and pupils to visit either during the day or after lessons.

EMS has carefully researched the venues - predominantly schools and colleges - to ensure maximum visitor numbers from across a wide local area.

EMS has created a colourful and hi-tech mobile showroom to host the tour - designed to encourage hands-on product trial and informal discussion.

The 11m unit includes an interactive technology wall - in effect, a hub where visitors can try out the latest laptops, PCs and software - and a 42in plasma screen, which will show product-demonstration videos.

The RM ICT tour launched at the company's Oxfordshire headquarters on 2 March concludes on 13 May in Middlesbrough.