EMS wins GBP3 million Aimhigher contract

An Event Marketing Solutions product story

Edited by the Marketingweek Marketplace editorial team Jun 2, 2008

Marketing roadshow specialist Event Marketing Solutions has been awarded a GBP3 million contract to operate the 'Aimhigher' roadshow for the Department for Innovation, Universities and Skills.

The three-year project was awarded following a five-way pitch to the Central Office of Information.

It is EMS's biggest contract win in its eight-year history.

After seven years working as a major supplier on the roadshow, EMS will become the lead agency - co-ordinating the work of several partners and managing the logistically intense programme, believed to be the largest vehicle-based tour in Europe.

The firm will also use its in-depth knowledge of the project to create a totally new interactive experience to engage and inspire the predominantly school-aged target audience.

The roadshow is a key element of the national Aimhigher programme to encourage more young people to pursue higher education.

Since its launch in 2001 it has reached more than 661,500 young people.

The 2008/2009 tour will use a fleet of five, custom-built 'pathfinder' mobile exhibition vehicles which will be completely re-branded and fitted out with a new on-board experience.

EMS Account Director Justin Isles said: "To win such a prestigious contract against stiff national competition is a milestone for our business and confirms our leading role in this niche service area.

"We are delighted to continue our relationship with the Department for Innovation, Universities and Skills and look forward to taking these important messages out to thousands more young people in the years to come.