Product category:
Outdoor and ambient
News Release from: Event Marketing Solutions
Edited by the Marketingservicestalk Editorial
Team on 21 February 2008
EMS measures up for third year with
Diabetes UK
Diabetes UK has re-appointed Event Marketing Solutions to provide expertise in mobile unit management for the charity's awareness-raising Roadshow for the third successive year.
The 2008 campaign will focus on reaching Black and Asian communities, where diabetes is more common, affecting 6.5 per cent of the population compared to 3.7 per cent of the general population An initial schedule will focus exclusively on these communities through appearances at targeted sites across London in March and April
This article was originally published on Marketingservicestalk on 22 May 2008 at 8.00am (UK)
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An expanded and broader-based UK programme will follow later in the year.
Around 2.2 million people in the UK are currently living with diabetes, with a further 750,000 people unaware that they have Type 2 diabetes.
The 2007 Roadshow - running under the 'Measure Up' banner - visited 21 UK locations and resulted in 6,741 people receiving on-the-spot blood glucose tests.
As well as raising awareness of the risk factors of Type 2 diabetes, the award-winning Roadshow also promoted healthy eating and lifestyle messages to a highly targeted audience.
Keith Austin, Managing Director of EMS, said: "With the UK facing record levels of obesity and diabetes, this will be a vital public health campaign".
Ben Holdstock, Senior Roadshow Organiser at Diabetes UK, said: "EMS has been an excellent partner in helping us raise awareness of the seriousness of diabetes.
"We are pleased to be working with them again this year".
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