Eventia launches 2010 event market trends survey
An
Eventia product story
Edited by the Marketingweek Marketplace editorial team
Jan 28, 2010
Eventia has announced the launch of its 2010 UK Event Market Trends Survey (UKEMTS) research.
The research project, undertaken annually since 1993, measures the volume and value of the UK conference and business events market from a supply-side or venue perspective.
The results are said to provide the definitive estimate of the market's value in terms of direct revenue to event venues, and are widely used to inform investment, advocacy and marketing activities.
The 2009 research estimated that the sector was worth some GBP7.2bn, compared with GBP8bn the year before.
The 2010 UKEMTS will look at producing estimates for the wider economic impact of business events on the national economy.
It will also be gathering data from venues on the number of events held during 2009, rates achieved, event duration and size, client type, lead times, and projections for business levels and product investments in 2010.
The survey questionnaire is available online and as a Microsoft Word document and will remain open until 2 April.
The report will be available in June 2010.
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