Product category:
Events, meetings and conferences
News Release from: Events Industry Alliance | Subject: How to Exhibit roadshow
Edited by the Marketingservicestalk Editorial
Team on 06 November 2007
EIA adds extra NEC date to How to
Exhibit tour
Brands looking to engage with their audiences and deliver customer experiences are increasingly turning to live event marketing as all current indicators illustrate.
Integrating live events into their communication strategies, savvier marketers are preparing to make the most of this powerful of marketing medium, with more than 390 registering to attend the Event Industry Alliance's How To Exhibit Roadshow at its stop at the Toute Suite, NEC Plaza, Birmingham, this week Smashing the previous record, a second tour date at the NEC early in January has been scheduled to cater for this dramatic, near doubling in demand
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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EIA highlights how events complement new media
Of all the media at brand owners' fingertips, it is event marketing that is not suffering ill effects from the digital revolution, writes Events Industry Alliance chief executive Trevor Foley.
DVD explains the Art of Successful Exhibiting
Jack Dee stars in the Events Industry Alliance's film, available on DVD with an accompanying e-learning package, that explores the mysterious art of successful exhibiting.
"The aim of these roadshows is to empower and enthuse brands about the value of exhibiting - our sector is booming right now and the take-up of this How To Exhibit event is testament to growing use of live event marketing as marketers recognise it benefits and effectiveness and want to learn how to maximise their investments", said Trevor Foley, EIA, Group Chief Executive.
EIA has teamed up with Nomadic Display, NEC, The Exhibiting Show and Exhibiting magazine to bring brands a top line-up of speakers to help companies multiply the value of every event they participate in.
The free seminar will reveal the killer secrets of exhibiting success including stand design and build, setting objectives, planning participation, best practice in stand staffing effectively, lead generation and follow-up techniques, budget setting and delivering ROI.
With training tools to take back to the office, there's also time for a humorous look at how NOT to do it.
This half-day training and educational event includes other highlights, such as the pitfalls, appropriate and inappropriate body language, how to ask the right questions and much more.
Brands registered include: Aggreko UK,Barclaycard Business, Birmingham City Council, Chubb Electronic Security, Continental Airlines, E.ON Energy Services, Expedia Corporate Travel, Experian, First Choice, GE Healthcare, Hilton Hotels, Ordnance Survey, RoSPA.
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