Product category:
Exhibitions
News Release from: Events Industry Alliance
Edited by the Marketingservicestalk Editorial
Team on 18 September 2007
Trend in events investment continues
CMP Information, United Business Media's UK-based business information division, has acquired Ithaca Holdings Limited from the company's management and NVM Private Equity.
Ithaca is a leading UK event marketing company that operates a portfolio comprising three established trade exhibitions - Internet World, Leisure Industry Week and Service Management Europe - and three other events - London Calling, Triple i and Saltex CMPi has existing complementary businesses in the markets served by Ithaca's events
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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EIA highlights how events complement new media
Of all the media at brand owners' fingertips, it is event marketing that is not suffering ill effects from the digital revolution, writes Events Industry Alliance chief executive Trevor Foley.
Trevor Foley, Group Chief Executive of the Events Industry Alliance, said: "This is further evidence, if it's needed, that live event marketing is one of the strongest media channels right now and a route to market of choice for more and more marketers.
"It follows emap's GBP19m acquisition of Trades Exhibitions, Channel 4's buy-in to Taste Events and Ingenious Media Active Capital's GBP7.2m investment in Brand Events earlier in the year.
"With face-to-face engagement, interactivity and customer experience topping the priority lists, astute marketers in greater numbers than ever, are turning to live event marketing to develop and cement brand loyalty".
Gary Hughes, Chief Executive Officer of CMP Information, said: "I am pleased that we are expanding our UK event portfolio with the acquisition of Ithaca.
"This acquisition builds and broadens CMPi's media portfolio in a number of our existing B2B markets, adding a complementary event component to our offering in each of those B2B communities".
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