The future is digital and live events

The Events Industry Alliance has announced that Madgex, the provider of Backnetwork.com, the online event networking service, has become its latest strategic partner.

This partnership will go a long way to help EIA confirm and deliver its mantra: the media future is digital and live events.

Madgex has been delivering effective online tools to media companies since 2000.

As well as the Backnetwork.com functionality for events, they are specialists in job board software and community websites.

Madgex will work with EIA on two levels, firstly, demonstrating their impressive products to the event community and, secondly, to show the wider media and marketing community the synergies between the digital and events world in developing marketing solutions.

Brands and marketers need to be able to achieve interactivity and engagement via 'permission' marketing channels.

It is the mix of digital channels and live events that create communities, which can engage via conversation.

This partnership will demonstrate the power of the combined digital and live environments.

Madgex's Backnetwork functionality will power the AEO conference 2007 (at Manchester Central on 6 September), a service designed specifically for events.

Backnetwork's functionality delivers an online meeting place for communication and networking through the delegate's profiled relationship links before, during and after the conference.

With this online social networking service, delegates will network and chat online, providing reviews, blogs and uploading photos for the AEO conference.

The Backnetwork functionality will extend the footprint of the conference, capturing the feedback from delegates and enabling EIA and the delegates to communicate and network.

EIA's Group Chief Executive Trevor Foley said: "We are incredibly excited about partnering with Madgex's online event service - our business is based on effective networking and communication.

"To be able to provide a service that delivers this function online can only benefit our industry and further fuel the rise of digital and live events as the future marketing mediums for brands".

Steve Evans from Madgex commented: "Madgex's Backnetwork functionality can revolutionise events; our links with EIA will demonstrate how technology will benefit and advance the events industry".

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