Product category:
Exhibitions
News Release from: Events Industry Alliance | Subject: Art of Successful Exhibiting DVD
Edited by the Marketingservicestalk Editorial
Team on 22 March 2007
DVD explains the Art of Successful
Exhibiting
Jack Dee stars in the Events Industry Alliance's film, available on DVD with an accompanying e-learning package, that explores the mysterious art of successful exhibiting.
We all know that exhibitors need a helping hand when it comes to maximising their presence at exhibitions - some more than others Exhibitors used to have to rely on training videos from the age of kipper ties and tweed jackets that are, quite frankly, embarrassingly out of date
This article was originally published on Marketingservicestalk on 21 Mar 2007 at 8.00am (UK)
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To alleviate this predicament the Events Industry Alliance through the Association of Event Organisers produced a new film and e-learning package in 2006 that addressed all the key points for successful exhibiting.
The result is a highly entertaining and informative training film that covers every aspect of exhibiting including what to do before, during and after every exhibition.
This half-hour comedy reveals thirty 'killer exhibiting secrets' including: how to plan for success; setting objectives; stand staff behaviour; opening questions; active listening; staff briefing; lead collection; lead follow-up and much more.
The film is accompanied by a fantastic e-learning package that covers absolutely everything your exhibitors need to know about exhibiting.
This e-learning product is packed full of learning content, interactive features, check lists and much more.
Every stage of making the film and e-learning has been meticulously thought through and discussed; from deciding the theme and content to reviewing and amending scripts again and again, to hours poring over casting tapes.
The AEO carefully selected its partners in making this film to help ensure that it produced a broadcast standard film.
It employed an award-winning BBC comedy writer to the script the film and ensured that many of the cast were household names.
It is clear to most of us that we must continually find new ways to add value to our customers and, most importantly, help them make the most of our media.
This film and e-learning package helps your customers make the most of their investment in exhibitions.
Which means they'll come back to your shows again and again.
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