Euro RSCG film celebrates Dulux colour project

Euro RSCG London has launched the Dulux 'Let's Colour' campaign with a 'Dulux Walls' a television film that celebrates a series of community painting events.

The campaign film is a celebration of the 'Let's Colour' project and will be launched online with a 120-second version.

It highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.

The film will launch online on Youtube and then roll out on television in local markets across the world, beginning with France.

The 'Let's Colour' project is centred on a series of painting events that happened over the last four months in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris ), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).

Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint.

Each event was filmed for the television execution and further events are scheduled to take place in the near future.

Euro RSCG London documented the events for television executions and also for documentaries, a 'making of' film, a blog, website, social media and social networking sites.

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