Euro RSCG rolls out Dulux print/TV campaign

Euro RSCG has created television and print campaigns for Dulux as part of a global campaign that will roll out in a number of markets later this year.

The campaign kick-starts the 'Let's Colour' messaging which aims to motivate people to add colour to their lives.

The campaign tells three personal stories: a woman paints her stairs 'Red Stallion' red and transforms them into her own red carpet; a family paints their garage 'Velvet Ribbon' purple and magically it becomes their own personal cinema; and in the third execution a Dad and his Dulux Paint Pod quickly transform a baby's room from blue to pink.

The campaign will be supported by a significant media spend, which will take the idea through cinema, television, print and digital.

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